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Two iconic Aussie brands team up for Bluey’s first apparel range

Jan 8, 2020

BBC Studios and Bonds are delighted to announce the launch of the first line of Bluey children’s apparel, available online and in store from 8th January.

The Bonds x Bluey collaboration sees two iconic and much-loved Australian brands come together for a fun range guaranteed to delight fans of the animated series.

Created by Joe Brumm, Bluey follows the adventures of a lovable and inexhaustible six-year- old Blue Heeler puppy who lives with her dad, mum and four-year-old little sister, Bingo. In every episode, Bluey uses her limitless Blue Heeler energy to play elaborate games that unfold in unpredictable and hilarious ways bringing her family and the whole neighbourhood into her world of fun.

Families can bring some of the Bluey-inspired fun and imaginative play home with this collaboration starring Australia’s favourite Heeler family. The range includes an adorable selection of baby and kids apparel, featuring Zip Wondersuits (newborn to 3 years) RRP $29.95, sleep sets (1 to 10 years) RRP $32.95, tees (3 months to 7 years) and stretchy chesty (newborn to 2 years) RRP $14.95. Taking inspiration from the world of Bluey, all items feature bespoke hand drawn designs.

BBC Studios ANZ Licencing Manager, Nicole Chungue says, “We’re thrilled to bring the first range of Bluey apparel to fans with this fun and playful collaboration with Bonds.”

Bonds Head of Marketing, Kelly McBride says, “Our team wanted to create designs that reflected the fun, playfulness and adventurous spirit of the show. We hope our range is as lovable and endearing as Bluey, Bingo, Bandit and Chilli themselves.”

A smash hit with families, Bluey is the most watched series ever on ABC iview with over 152 million plays and is the #1 children’s series of 2019 on metro broadcast television in Australia.

The Bonds x Bluey range is available for purchase in store and online from January 8th 2020. Visit the Bonds website for more information.

Bluey is produced by the Emmy® award-winning Ludo Studio for ABC KIDS and is co-commissioned by ABC Children’s and BBC Studios. Both series received production support from the Australian Government through Screen Australia, and Queensland Government through Screen Queensland.