Good Food & Wine Show announces landmark partnership with BBC Studios

The Good Food & Wine Show has today announced a landmark, multi-year partnership with BBC Studios to launch a world-first immersive THE GREAT AUSTRALIAN BAKE OFF (GABO) experience, debuting at the 2026 Good Food & Wine Show Christmas Editions in Sydney and Melbourne.

The partnership marks a significant evolution for the Good Food & Wine Show, positioning Australia’s Best Consumer Show for 2025 at the forefront of large-scale, premium food experiences and introducing one of the world’s most beloved formats in a dynamic new way.

At the heart of the Christmas Editions, THE GREAT AUSTRALIAN BAKE OFF Precinct will serve as a premium, multi-zone destination designed to immerse audiences of all ages in the creativity, craft and joy of baking, bringing the iconic television format to life for Australian consumers.

Samantha Potts, Show Manager, Good Food & Wine Show, said “We are thrilled to partner with BBC Studios to bring THE GREAT AUSTRALIAN BAKE OFF to life as the centrepiece of our Christmas Editions. This collaboration represents a major step forward for the Good Food & Wine Show, allowing us to deliver a truly immersive, world-first experience that elevates the event for consumers, sponsors and exhibitors.”

“By anchoring our Christmas Editions around such a powerful and much-loved brand, we are creating a compelling new platform for partners to connect with highly engaged audiences during the most important trading period of the year,” continued Potts.

The announcement builds on the continued growth and success of THE GREAT AUSTRALIAN BAKE OFF, which is set to return to BINGE and Foxtel for Season 9 in 2026. The show recently won the 2026 AACTA Award for Best Reality Program and the SPA Award for Reality Series Production of the Year, reinforcing its position as a leading entertainment brand in Australia.

Kylie Washington, EVP & Creative Director, Global Productions, BBC Studios ANZ, said “THE GREAT AUSTRALIAN BAKE OFF is one of our most loved shows, and this partnership marks an exciting new chapter in its evolution. This innovative concept is a world first for the brand - transforming Bake Off into a fully immersive, live experience that allows audiences to engage with it in an entirely new way. In partnering with the Good Food & Wine Show, we have found the ideal platform to deliver this at scale and create a premium destination for fans, brands and partners alike.”

THE GREAT AUSTRALIAN BAKE OFF Precinct will feature a range of interactive and experiential elements, including:

• GABO Live Stage – masterclasses and demonstrations from Bake Off talent and Good Food & Wine personalities
• Interactive Kids Zone – hands-on experiences tailored for families
• GABO Café – a curated offering of baked goods inspired by the show
• Bake Challenge Arena – participatory competitions capturing the spirit of Bake Off
• Bakers Village – a dedicated exhibition space for baking-focused brands and producers
• Retail & Licensing – official GABO merchandise and licensed products

With only limited stands available for brands to exhibit, THE GREAT AUSTRALIAN BAKE OFF Precinct is designed to capitalise on peak festive demand, enhancing both the visitor experience and commercial opportunities across the event. Tickets for the Good Food & Wine Show Christmas Editions will go on sale in August, with further announcements to follow on featured GABO talent, programming and exclusive experiences. To find out more, Visit Here