FAMILIES INVITED TO ‘PLAY THE BLUEY WAY’ AT FREE BLUEY-INSPIRED COMMUNITY EVENT IN BRISBANE

Come on down to Wittonga Park and Play the Bluey Way with a series of performances, games and character appearances from Bluey and Bingo at a free community event on 26-27 September.

Across the two-day event, Wittonga Park in Brisbane – the setting of Australia’s #1 favourite episode Cricket – will transform into a playful Bluey-inspired experience, encouraging families to get outdoors, connect and play together through a series of games, performances, photo opportunities and activities inspired by the hit series.

Madeleine Santos, Head of Brand and Partnerships, BBC Studios ANZ, said, “Play sits at the heart of Bluey, and we're thrilled to be bringing that spirit to life for families in Bluey's hometown. Wittonga Park is such a special location for fans of the series – especially those who love cricket – and this event is all about encouraging families to spend time together, get outdoors and discover simple ways to play, connect and create lasting memories.”

Wittonga Park in The Gap will be divided into four interactive activity zones, allowing families to begin their play time fun anywhere:

🪩 Dance Mode

Head to the main stage area and show off your best moves during live performances and special character appearances from Bluey and Bingo.

🏏 Cricket

At the heart of the weekend's activities will be a series of cricket sessions inspired by Rusty's unforgettable game in Cricket. Run by Cricket Australia, families will have the opportunity to learn how to bowl, bat and catch before taking part in a friendly game of cricket, just like on Bluey.

🏃 Toilet Tag

One of the show's most-loved games comes to life as families jump into a game of Toilet Tag. Toilet Tag turns an everyday trip to the bathroom into a wildly fun family adventure, Bluey-style.

🎈 Keepy Uppy

Grab a balloon and see how long you can keep it in the air with family and friends in a giant game of Keepy Uppy inspired by the much-loved Blueyfavourite.

📸 Photo Moments & New Mural

Families can snap a photo beneath the welcome arch before making their way to the new Play the Bluey Way mural on the park's rebound wall and basketball courts. Titled “That's What Cricket's About, Kid!”, the mural celebrates play, friendship and community through scenes inspired by iconic moments from Bluey.

Sam Moor, Head of Production & Commercial, Ludo Studio, said, “This mural has been painted on the actual rebound wall that features in the Bluey episode Cricket. We're really excited for families to come together for this weekend community event and we're so happy that this mural will be a lasting Bluey moment for fans of the show to enjoy. We hope they spot the long dog!”

Adrian Schrinner, Brisbane Lord Mayor, said, “Brisbane is proud to be the home of Bluey, and we're delighted to welcome families to Wittonga Park for this special community event. The mural and pop-up play experience will create another wonderful reason for residents and visitors to come together, enjoy our great parks and celebrate one of Brisbane's most-loved cultural success stories.”

The Brisbane event forms part of Play the Bluey Way, a global campaign from BBC Studios inspired by the beloved animated series. The campaign encourages families everywhere to embrace more play, connection and fun in their everyday lives through real-world activations, digital experiences, partnerships and at-home inspiration.

Aussie families looking for even more ways to play can visit Bluey.tv/theblueyway/ - a dedicated hub featuring downloadable activities, games, play inspiration and interactive experiences.

For more information and event registration, visit HERE.

Fans can also celebrate the joy of cricket with a new collectible Bluey coin from the Royal Australian Mint, inspired by the beloved episode Cricket and featuring much-loved character Rusty. For further information, visit the Royal Australian Mint website.