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Chrissie Carras to become Head of Branded Services For BBC Studios Australia and New Zealand

Feb 17, 2022

Chrissie Carras is to become Head of Branded Services for BBC Studios Australia and New Zealand and will lead in the territory for BBC Studios branded channels.

In addition to overseeing programming, presentation, media planning, advertising and brand partnerships, Chrissie will also be responsible for the branded services marketing team. The change follows Tim Christlieb’s departure as he returns to work for BBC Studios in the UK.

Fiona Lang, General Manager BBC Studios ANZ, said: “I’m delighted that Chrissie will step-up to lead our branded services division as we say a fond farewell to Tim and wish him all the best. In Chrissie we have someone with an unparalleled knowledge and passion for the best British tv content and an astute understanding of what works for our audiences, advertisers and platform partners. She has been an integral part of BBC Studios team for over 10 years and is perfectly placed to lead our enhanced team to make the most of opportunities as the business evolves.”

Chrissie said: “I’m excited to get started in this new role. The BBC is a brand that resonates around the world as producing and broadcasting the best of British television and I look forward to continuing to drive our local network of channels, on-demand offerings, brand propositions and advertising and sponsorship opportunities in a rapidly changing environment.”

Chrissie joined BBC Studios in 2010 and has held various roles in Branded Services working across marketing, programming, presentation and advertising sales, most recently as Head of Programming and Advertising Sales. Chrissie has been responsible for the launch of BBC Earth in Australia and New Zealand; BBC Brit, BBC Living and BBC Kids on Fetch and CBeebies on Sky TV in New Zealand, together with various pop-up channels.

The new structure will see Calum Hemphill promoted to Head of Network Planning leading a new unit responsible for all network media inventory including advertising and brand partnership opportunities. Calum will report in to Chrissie Carras. Chrissie will continue to work closely with Lottie Wilson, Head of Acquisitions.

Both Chrissie and Lottie become part of Fiona Lang’s senior leadership team. Other recent changes have seen Kate O’Connor promoted to Head of Licensing and Brands, BBC Studios ANZ, overseeing all aspects of brand expansion for Bluey and other BBC Studios IP including BBC Earth, Doctor Who and Top Gear in the territory.