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Bluey becomes first ever Australian brand to star on Colgate products

Mar 16, 2022

BBC Studios and Colgate team up to launch Bluey toothbrushes and toothpaste

Bluey has become the first ever Australian brand to feature on Colgate products, with BBC Studios and the global oral care company teaming up to launch a range of toothpaste and toothbrushes, available now.

Bluey Manual Toothbrushes, Bluey Power toothbrushes, and Bluey Kids Toothpaste in recyclable tubes — featuring loveable characters, Bluey and Bingo, from Australia’s number one kids’ series — have started hitting shelves in Woolworths, Coles, Big W, Chemist Warehouse, ALDI (toothpaste only), and a range of independent retailers across Australia. The products will also be rolled out in New Zealand and Fiji.

Anthony Crewes, Head of Marketing, Colgate Australia and NZ, said: “We are thrilled with our new partnership with Bluey. We can’t wait to help kids, and parents, make brush time negotiations easier with the help of Bluey and Bingo, and give everyone a reason to smile. We are sure this is the beginning of a strong friendship between Colgate and Bluey. “

Kate O’Connor, Head of Brands and Licensing, BBC Studios ANZ, said: “We are always looking for ways to bring Bluey and Bingo to life in new, fun ways for our fans, and we’re so proud to be the first Aussie brand to partner with Colgate. We think it’s a wonderful match, as Bluey and Colgate have similar goals – to keep kids (and parents) smiling!

Colgate joins an esteemed list of brand partner deals inked by BBC Studios’ ANZ team, including Bonds, Peter Alexander, Pauls Dairy, Smiggle, Wahu and Adairs.  


High Res Images here




About Bluey 
Loved by both parents and kids, Bluey is a global phenomenon and the most-watched series ever on ABC iview. In June 2019, BBC Studios struck a global broadcast deal with Disney to premiere Bluey in all territories outside Australia, New Zealand and mainland China. 

The home-grown animated series has enjoyed critical success in Australia and globally, winning a Logie Award for 'Most Outstanding Children’s Program' in 2019 and an International Emmy® Kids Award in the Pre-school category in 2020. Over 4 million Bluey books have been sold in Australia and Bluey The Album debuted on the ARIA album charts at #1 – the first ever children’s album to top the ARIA chart.

Bluey is produced by the Emmy® award-winning Ludo Studio for ABC Kids and is co-commissioned by ABC Children’s and BBC Studios. Both series received production support from the Australian Government through Screen Australia, and Queensland Government through Screen Queensland
About BBC Studios
BBC Studios, a global content company with bold British creativity at its heart, is a commercial subsidiary of the BBC Group, supporting the licence fee and enhancing programmes for UK audiences. Able to take an idea seamlessly from thought to screen and beyond, its activities span content financing, development, production, sales, branded services, and ancillaries across both its own productions, and programmes and formats made by high-quality UK independents. Award-winning British programmes made by the business are internationally recognised across a broad range of genres and specialisms, with brands like Strictly Come Dancing/Dancing with the Stars, Top Gear and Doctor Who., BBC Studios’ global digital news platform, provides up-to-the-minute international news, in-depth analysis and features to more than 139 million unique browsers each month. BBC Studios has offices in over 20 markets globally, including ten production bases in the UK and production bases or partnerships in a further seven countries around the world. The company, which ordinarily makes around 2000 hours of content a year for both the BBC and third parties including Apple, Netflix and Migu, is a champion for British creativity around the world.  It is also a committed partner for the UK’s independent sector through a mix of equity partnerships, content investment and international distribution for programme titles.
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About Colgate:
Colgate-Palmolive is a leading global consumer products Company, focused on Oral Care, Personal Care, Home Care and Pet Nutrition. With more than 34,000 people and its products sold in over 200 countries and territories, Colgate is known for household names such as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Filorga, EltaMD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet. The Company is also recognized for its leadership and innovation in promoting environmental sustainability and community wellbeing, including its achievements in saving water, reducing waste, promoting recyclability and improving the oral health of children through its Bright Smiles, Bright Futures program, which has reached more than one billion children since 1991. For more information about Colgate’s global business and how the Company is building a future to smile about, visit